{"id":1827,"date":"2021-04-01T16:32:03","date_gmt":"2021-04-01T20:32:03","guid":{"rendered":"https:\/\/www.fondationdegaspebeaubien.org\/?p=1827"},"modified":"2021-04-01T16:34:48","modified_gmt":"2021-04-01T20:34:48","slug":"did-you-know-participaction-is-a-de-gaspe-beaubien-initiative","status":"publish","type":"post","link":"https:\/\/www.fondationdegaspebeaubien.org\/en\/did-you-know-participaction-is-a-de-gaspe-beaubien-initiative\/","title":{"rendered":"Did you know: ParticipACTION is a de Gasp\u00e9 Beaubien initiative"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The de Gasp\u00e9 Beaubien family quickly made a name for themselves in the field of philanthropy in Canada. Pioneers in their mission to support the development of durable social prosperity in their community, the family have always known how to use their vision in order to build durable and impactful projects.\u00a0<\/span><\/p>\n<p><strong>Among all of the de Gasp\u00e9 Beaubien family\u2019s activities, did you know that Philippe de Gasp\u00e9 Beaubien was the founder, president, and chairman of <a href=\"https:\/\/www.participaction.com\/en-ca\">ParticipACTION<\/a>?\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><b>A Mission of National Importance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 1969, following a phone call with Mr. Pierre-Elliott Trudeau, Philippe de Gasp\u00e9 Beaubien accepted the challenge of chairing the National Council for Fitness and Amateur Sports of Canada. Motivated by an urgent need for action, he first had to determine the status of Canadian\u2019s physical fitness before undertaking any initiative whatsoever. A research study was conducted over a period of six months. <strong>The results were unequivocal: the Canadian population was sedentary and out of shape.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI still remember, to this day, the shock that was felt with the whole committee when it was revealed that 85% of Canadians spent their free time in front of a tv or riding in a car. We certainly weren\u2019t going to let that continue.\u201d\u00a0 &#8211; Philippe de Gasp\u00e9 Beaubien<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>An Innovative Marketing Approach<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Philippe de Gasp\u00e9 Beaubien proposed to Mr. Trudeau to create an organism that\u2019s mandate would be to teach the importance of daily physical activity to the Canadian population.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI had a pitch prepared about how the human body was meant to move and that I wanted to target young people \u2013 to start good habits early. Part of this was a national campaign to change the perception and attitudes of Canadians towards physical activity. In order to do this right, we would require significant funding.\u201d \u2013 Philippe de Gasp\u00e9 Beaubien<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A minimum budget of five million dollars had been estimated at the time in order to launch an awareness campaign of this size. Faced with this sum, Mr. Trudeau had offered startup funding equivalent to half of the budget over the course of a few years under the condition that the rest of the funding could be raised elsewhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, Philippe de Gasp\u00e9 Beaubien demonstrated his marketing innovation abilities by launching ParticipACTION. With the help of the financial support provided by the government and national networks, they were able to raise the funds needed to promote physical activity on a national scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategic thinking behind the creation of a national campaign to motivate the population to adopt an active lifestyle was quite new at the time. <strong>Thanks to Philippe de Gasp\u00e9 Beaubien, ParticipAction has contributed significantly to the advancement of social and communication marketing in the fields of health, sports, and physical activity.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cParticipACTION was a great bilingual title. We mobilized tv, radio, and newspaper ads. And in those first years we raised 2 million dollars of unsold media space, a sum the government matched. The response was overwhelming, and we succeeded in mobilizing communities across Canada,\u201d \u2013 Philippe de Gasp\u00e9 Beaubien<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Aiming for long-term success<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The de Gasp\u00e9 Beaubien family have long favoured well-thought-out and concrete action plans that provide their initiatives with excellent results while maintaining long-term objective. As is the case with AquaHacking and the Business Families Foundation, giving back to the community remains at the heart of their actions; this is what they achieved with ParticipACTION. 50 years later, ParticipACTION still exists and has become a model in the promotion of physical activity on a national scale, hoisting Canada up to within the ten most active countries in the world.\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.participaction.com\/en-ca\/about\">ParticipACTION<\/a> still encourages the community to enjoy a more active lifestyle, allowing our government to save millions of dollars every year in curative care.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI will always be proud to have worked alongside those who launched and have supported ParticipACTION through all these years. Their deep commitment helped us all to become better people.\u201d \u2013 Philippe de Gasp\u00e9 Beaubien\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The de Gasp\u00e9 Beaubien family quickly made a name for themselves in the field of philanthropy in Canada. Pioneers in their mission to support the development of durable social prosperity in their community, the family have always known how to use their vision in order to build durable and impactful projects.\u00a0 Among all of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-families-in-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Did you know: ParticipACTION is a de Gasp\u00e9 Beaubien initiative - The<\/title>\n<meta name=\"description\" content=\"Learn more about the beginnings of an initiative that has changed the lifestyle of Canadians for over 50 years.\" 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